May, 26, 2017
Shoot down ideas at your own peril!
25 Oct
  • Posted by Pravin Shekar
  • 0 comment(s)

The author believes ideation in outlier marketing is about being bold when proposing an idea and keeping the process going despite there being uncontrollable consequences during execution

Facebook LIKES is not BIZDEV!
08 Sep
  • Posted by Pravin Shekar
  • 0 comment(s)

Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched startup to win relevant clients. Instead, try Outlier marketing, suggests the author.

On-Boarding Is Not Just About The Salary
08 Sep
  • Posted by Priyanka Kumar
  • 0 comment(s)

The author suggests strategies for companies to connect with a new hire at a psychological and emotional level, which can help form long-term relationships

How To Negotiate With VCs
29 Jul
  • Posted by By Deepak Malhotra
  • 0 comment(s)

One of the biggest lessons I’ve drawn from my work is that even skilled negotiators can make costly mistakes.

Tackling Competition Laws With Clean Teams
29 Jun
  • 0 comment(s)

The authors discuss how companies negotiating a potential M&A can adopt a clean team approach to balance the twin objectives of obtaining information about the target company, while preventing any potential violation of competition law pertaining to information exchange before completion of a transaction

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