March, 31, 2017
Click left, right and away!
01 Mar
2014
  • Posted by MADHUMITA PRABHAKAR
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When Flipkart wanted to find out if its customers would pay a premium price to have the courier delivered in one working day, instead of in two to three days, using the help of a marketer’s tool, it developed a quick survey and posted it as a pop-up, to get customer feedback about the idea.

The art of Data-centric branding
01 Feb
2014
  • Posted by MADHUMITA PRABHAKAR
  • 0 comment(s)

Three companies, that offer services in the area of social media, mobile and analytics tools talk to us about how they help their clients identify their target audience, develop targeted strategies to leverage their product/service and in turn, help get the best return on investment.

Driving better Marketing ROIs
01 Nov
2013
  • Posted by MADHUMITA PRABHAKAR
  • 0 comment(s)

How would it be if every third time you unlocked your phone, you won a reward from a clothing brand or in just a click of a button you could place an ad in a relevant newspaper anywhere across the country? Sounds interesting?

At the heart of branding
01 May
2013
  • Posted by MADHUMITA PRABHAKAR
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Lulu Raghavan, country head of Landor Associates India, talks about how every CEO needs to understand that the brand is at the core of every company’s DNA

A flavour of india
01 Jul
2012
  • Posted by S. MEERA
  • 0 comment(s)

Sven Hoffmeyer, general manager of Park Hyatt Hyderabad, shares with us his experiences at Park Hyatt and what it means to be a part of the hospitality industry in India

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