A flavour of india
Sven Hoffmeyer, general manager of Park Hyatt Hyderabad, shares with us his experiences at Park Hyatt and what it means to be a part of the hospitality industry in India
The discount folly
Most big retailers are offering heavy discounts on a regular basis that ends up diluting a brand. Manufacturers and retailers must instead rely on a longer term strategy of offering personalised discounts and building customer loyalty
Think right, the new think big
Bigger is not always better for startups that are often cash-strapped for brand promotions. Choosing the right medium that will deliver the message to the right people could make all the difference
Next big AD thing
As emerging stars from sports like boxing and badminton gear up to endorse brands, branding experts and talent management professionals analyse their marketability vis-à-vis existing sporting icons in India.
‘Differentiation and being relevant to the consumer is critical to build a successful brand’
In conversation with Ramanujam Sridhar, founder and CEO, brand-comm, a Bangalore-based brand communication consulting firm.
The story of a serial entrepreneurThe drive to go through the hardship of starting up multiple times is one key reason why Krishnan Ganesh, founder and CEO of TutorVista, is a four-time entrepreneur. He shares with...
The Wise LeaderNarayanan Vaghul, former chairman, ICICI Bank, draws ideas from American Generals during World War II, the life of Mahatma Gandhi and even Sachin Tendulkar’s cricketing career to...
Rahman. Rockstar.How A.R.Rahman has almost perfected the art, or should one say the business of continuously re-inventing himself...
How you can own a slice of India’s next billion-dollar startup?An inside peek into Mumbai Angels, one of India’s first angel investing clubs, and several reasons why angel investing can be exciting and rewarding...
Plan A to Plan B and beyondAn entrepreneur’s move from Plan A to Plan B must be ‘process-oriented’, says John Mullins, professor of management practice at London Business School and co-author of ‘Get...
Inventor. Entrepreneur. Investor.Vinod Dham, who is acknowledged as ‘Father of the Intel Pentium’ and currently founding-managing director at Indo U.S. Venture Partners, has constantly reinvented himself to st...
The People ManInfosys’ Mohandas Pai is a man on a mission. His biggest challenge today: meeting the aspirations of 1,30,000 Infoscions...
It’s not a myth; it’s a beliefDevdutt Pattanaik shares his experience as the chief belief officer of Future Group and how his understanding of India has helped shape his career and the ethos of Future Group...
The business of quick service restaurantsFor an Indian QSR, the best way to approach a business is to make smart choices - on menu, format, location and process. And for those who have managed to build a strong foundation...
Sanjeev Bikhchandani’s search for a NaukriInfo Edge’s executive vice-chairman, Sanjeev Bikhchandani, launched his first Internet portal, Naukri.com, in 1997 when India had only 14,000 Internet users. Today, he is churnin...