June, 27, 2017
Show me the money
01 Dec
2014
  • Posted by POORNIMA KAVLEKAR
  • 0 comment(s)

“Obsess over the customer, relentlessly adapt to changing times and maintain a maniacal focus on values,” stresses Rajiv Lochan, the managing director and CEO of Kasturi and sons, publisher of the 136-year-old brand, The Hindu, during The Brand Owners’ Summit organised by The Smart CEO and afaqs!

Playing monopoly
01 Dec
2014
  • Posted by DIVYA M. CHANDRAMOULI
  • 0 comment(s)

Google being synonymous with Internet search is just one example of brand monopolies; these are the brands that have channeled their business on consumer insight and owned the category with their solution. Increasingly, the only way to succeed, especially in hi-tech sectors, is to be a brand that is a monopoly, reckons ad guru turned investor, Mahesh Murthy

Looking outward
01 Dec
2014
  • Posted by MADHUMITA PRABHAKAR
  • 0 comment(s)

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

Brand building through performance
01 Dec
2014
  • Posted by POORNIMA KAVLEKAR
  • 0 comment(s)

P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency

Advantage kareena
01 Dec
2014
  • Posted by POORNIMA KAVLEKAR
  • 0 comment(s)

C K Kumaravel, founder and CEO of Natural beauty Salon, talks about the value of using brand ambassadors efficiently

Editor's Pick
  • The Snapdeal Pivot

    In January 2013, Snapdeal had a mere US $100,000 in the bank, a small chunk left after it had burned through almost all of the US $57 million it had raised since September 2009. Th...

  • Transformation by design

    Polaris’ Arun Jain has engineered a unique strategy at the mid-sized financial technology company, incubating a robust products company from within a running services entity. He ...

  • In coffee, we trust

    Tata Starbucks is the coming together of two iconic brands. 34-year-old Avani Saglani Davda, the company’s CEO, explains to us why her game plan for Starbucks in India is to “g...

  • Where there’s traction, Money will follow

    Deepinder Goyal, founder and CEO, Zomato, shares a great working relationship with investor Sanjeev Bikhchandani of Info Edge for one simple reason: Bikhchandani is more entreprene...

  • Playing 20 Questions with Mittu Chandilya

    The AirAsia India boss discusses his interview experience with Tony Fernandes, his firm-and-fair management style and why it is crucial to be a serial innovator to win in the aviat...

  • Where ownership and management are different

    Dr. Ranjan Pai, Managing Director, Manipal Education and Medical Group, has led the professionalisation of the Group by consciously empowering his senior managers, seeding several ...

  • Building a Happy Company

    Ashok Soota-led Happiest Minds Technologies has woven happiness into its business process. Find out how you can do it too....

  • Narayana Health’s ten-year plan

    Narayana Health’s Dr. Devi Prasad Shetty wants to rewrite India’s healthcare story. His personal mantra: it is pointless talking about all the advancements in healthcare if peo...

  • Creative Dialogue on Scaling Up

    Cognizant’s Lakshmi Narayanan indulges in a creative, freewheeling chat with L. Kannan and Vijay Babu of Vortex Engineering, a solar-ATM manufacturer....

  • "Businesses don’t go anywhere, people do"

    Mindtree’s Subroto Bagchi urges entrepreneurs to think of their journey as a process of continuously creating infrastructure – physical, intellectual and emotional. He specific...