January, 24, 2017
Snapdeal’s Plan D
15 Oct
2011
  • Posted by S. PREM KUMAR
  • 0 comments

When Kunal Bahl and Rohit Bansal were ready to take the entrepreneurial plunge, they never thought about building an Internet business. They just wanted to pioneer discount couponing in India

Transition at Myntra
15 Oct
2011
  • Posted by S. PREM KUMAR
  • 0 comments

Mukesh Bansal, founder and CEO, Myntra, wanted to move away from a niche space into a market that was mainstream and large

The CarWale ride
15 Oct
2011
  • Posted by S. PREM KUMAR
  • 0 comments

Mohit Dubey, founder, CarWale, conducted multiple experiments around car sales before identifying a model that worked

The art of selling Discounts
15 Jul
2011
  • Posted by Poornima Kavlekar
  • 0 comments

Who doesn’t love to strike a deal, especially if discounts could vary anywhere from 10 per cent to 90 per cent on lifestyle products and services? Exactly the reason why group buying (discount deals) businesses show strong potential for growth in India. But there are many variables that these businesses need to pay attention to in order to succeed in this space. A strong consumer-merchant equation, a clear understanding of each of these interested parties and the capability of bringing them together in the most profitable manner are the foremost parameters. This apart, one needs to be present everywhere, scale up quickly and differentiate itself from competition. Sounds simple? Then again, who said simple was easy?

Loans made simple
15 Jun
2011
  • Posted by Divya M. Chandramouli
  • 0 comments

Online financial intermediary, Bankbazaar.com plans on using its Series A funding to enhance its technology platform and boost its marketing initiatives

Fuelled by change
15 May
2011
  • Posted by Divya M. Chandramouli
  • 0 comments

Over the last year, redBus.in has become smarter, faster and better. And this is evident from its top-line number which has doubled on a year-on-year basis. Since we last spoke with them, the company has evolved from being a startup to an enterprise on the brink of phenomenal growth

Your Face on Chocolate
15 Apr
2011
  • Posted by S Meera
  • 0 comments

Personalisation of gifts is a popular concept and Picsquare, through constant research, is expanding the range of products on which one can print almost anything. Its most recent product: a photo chocolate

Sanjeev Bikhchandani’s search for a Naukri
15 Feb
2011
  • Posted by S. Prem Kumar
  • 0 comments

Info Edge’s executive vice-chairman, Sanjeev Bikhchandani, launched his first Internet portal, Naukri.com, in 1997 when India had only 14,000 Internet users. Today, he is churning out strategies to make Info Edge the most dominant Internet company in the country.

Dressing a million
15 Feb
2011
  • Posted by Divya M. Chandramouli
  • 0 comments

Pioneers of the online shopping club format in India, Fashion and You has given brands an alternate means to liquidate inventory without dilution. In the last year, the company has tweaked its product offering to make it more relevant to its target audience

Building an online ad network, the Komli way
15 Jan
2011
  • Posted by Kiran Rajani
  • 0 comments

Komli Media is a leading online advertising network driven by the success of its technology tools, especially, its audience measurement option

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