June, 27, 2017
The smell of success
15 Jul
  • Posted by Jaya Narayan

Despite facing tough competition from the unorganised sector, NR Group has managed to keep its flagship brand, Cycle Agarbathies, in the lead with a market share of close to 30 per cent. That is not all; the company has diversified into allied segments such as essential oils and completely diverse industries such as electronics and has a game plan for each subsidiary going into the future

Building Loyalty
15 May
  • Posted by S Meera

With an expanding customer base, the traditional way of personalising services is becoming obsolete. Loylty Rewardz tries to recreate it through technology and customer relationship building programmes

Coming of Age
15 Apr
  • Posted by S Meera

Children have become the focus for families today and parents are increasingly becoming aware of the need to create the right atmosphere and provide the right products, for their overall development

Roping in the right business partners
15 Mar
  • Posted by S Meera

Inspite of starting up in the year 1997, Organic India waited to get its supply chain ready before it entered the market in 2006. Today, with a fairly established brand, it is ready to expand in its own unique way: through customers who want to become its business partners

The discovery network
15 Oct
  • Posted by Divya M. Chandramouli

Since its establishment in 1989, the Honey Bee Network has been on the lookout to document grassroots innovations across the length and breadth of India. Today, it looks to turn these innovations into marketable commodities with help from India Inc.

Making heat waves
15 Sep
  • Posted by Kiran Rajani

The focus at Dhama Innovations is just to innovate. Their line of products solve everyday problems and what began as a one man show is today, a growing company with a lot of promise. We trail Dhama’s growth from the idea to the product and all that followed.

Beating The Heat Safely
15 Aug
  • Posted by S.Meera

In today’s times, health concerns govern most actions, from buying produce to stopping by the local vendor’s cart for a glass of juice. While the freshness of fruit juice sold is debatable, sugarcane juice has faced the most scrutiny from customers and health experts alike. Now, Cane-O-La offers hygienic sugarcane at an unbeatable price – the question is – will consumers buy in?

Marketing the right image
15 Jul
  • Posted by DivyaM.Chandramouli

Canon India plans on investing Rs. 1,000 crore on improving marketing infrastructure to achieve its aim of becoming a billion dollar enterprise by 2015

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