January, 24, 2017
The new age marketing tool
15 Jul
2011
  • Posted by Kanchana Banerjee
  • 1 comments

Social media marketing (SMM) is the buzzword today. There has been a sea change in how companies look at SMM and the role it plays in the overall marketing strategy. In fact, many are saying that the social media revolution is the largest shift since the Industrial revolution. But companies need to know how to use this tool effectively

Next big AD thing
15 Dec
2010
  • Posted by Divya M. Chandramouli
  • 0 comments

As emerging stars from sports like boxing and badminton gear up to endorse brands, branding experts and talent management professionals analyse their marketability vis-à-vis existing sporting icons in India.

‘Differentiation and being relevant to the consumer is critical to build a successful brand’
15 Nov
2010
  • Posted by S.PremKumar
  • 0 comments

In conversation with Ramanujam Sridhar, founder and CEO, brand-comm, a Bangalore-based brand communication consulting firm.

Of Dynasties, Shah Rukh Khan, Marriage and Metaphors
15 Aug
2010
  • Posted by KiranRajani
  • 0 comments

The apt word to describe Santosh Desai’s Mother Pious Lady would be insightful. But, is that good enough reason to pick it up?

Connecting online
15 Aug
2010
  • Posted by S.Meera
  • 0 comments

In a crowded market, it is important to stand apart. The branding exercise has become critical for every organisation today, and multiple means of branding are required to ensure top of the mind recall. As the Internet achieves higher rates of penetration, taking a brand online has become the norm

Marketing the right image
15 Jul
2010
  • Posted by DivyaM.Chandramouli
  • 0 comments

Canon India plans on investing Rs. 1,000 crore on improving marketing infrastructure to achieve its aim of becoming a billion dollar enterprise by 2015

Touch the right chord
15 Jul
2010
  • Posted by DivyaM.Chandramouli
  • 0 comments

Over time, the life of an Indian woman has evolved – she now presents a confident picture of being a caregiver while being a career seeker. Communication that targets the new age woman encompasses this change and more

When you’re Happy and you know it
15 May
2010
  • Posted by Kiran Rajani
  • 0 comments

Bengaluru-based Happy Creative Services is redefining advertising with their vision to do special things and one day be a global force

Editor's Pick
  • The Snapdeal Pivot

    In January 2013, Snapdeal had a mere US $100,000 in the bank, a small chunk left after it had burned through almost all of the US $57 million it had raised since September 2009. Th...

  • Transformation by design

    Polaris’ Arun Jain has engineered a unique strategy at the mid-sized financial technology company, incubating a robust products company from within a running services entity. He ...

  • In coffee, we trust

    Tata Starbucks is the coming together of two iconic brands. 34-year-old Avani Saglani Davda, the company’s CEO, explains to us why her game plan for Starbucks in India is to “g...

  • Where there’s traction, Money will follow

    Deepinder Goyal, founder and CEO, Zomato, shares a great working relationship with investor Sanjeev Bikhchandani of Info Edge for one simple reason: Bikhchandani is more entreprene...

  • Playing 20 Questions with Mittu Chandilya

    The AirAsia India boss discusses his interview experience with Tony Fernandes, his firm-and-fair management style and why it is crucial to be a serial innovator to win in the aviat...

  • Where ownership and management are different

    Dr. Ranjan Pai, Managing Director, Manipal Education and Medical Group, has led the professionalisation of the Group by consciously empowering his senior managers, seeding several ...

  • Building a Happy Company

    Ashok Soota-led Happiest Minds Technologies has woven happiness into its business process. Find out how you can do it too....

  • Narayana Health’s ten-year plan

    Narayana Health’s Dr. Devi Prasad Shetty wants to rewrite India’s healthcare story. His personal mantra: it is pointless talking about all the advancements in healthcare if peo...

  • Creative Dialogue on Scaling Up

    Cognizant’s Lakshmi Narayanan indulges in a creative, freewheeling chat with L. Kannan and Vijay Babu of Vortex Engineering, a solar-ATM manufacturer....

  • "Businesses don’t go anywhere, people do"

    Mindtree’s Subroto Bagchi urges entrepreneurs to think of their journey as a process of continuously creating infrastructure – physical, intellectual and emotional. He specific...