June, 27, 2017
The new age marketing tool
15 Jul
  • Posted by Kanchana Banerjee

Social media marketing (SMM) is the buzzword today. There has been a sea change in how companies look at SMM and the role it plays in the overall marketing strategy. In fact, many are saying that the social media revolution is the largest shift since the Industrial revolution. But companies need to know how to use this tool effectively

Next big AD thing
15 Dec
  • Posted by Divya M. Chandramouli

As emerging stars from sports like boxing and badminton gear up to endorse brands, branding experts and talent management professionals analyse their marketability vis-à-vis existing sporting icons in India.

‘Differentiation and being relevant to the consumer is critical to build a successful brand’
15 Nov
  • Posted by S.PremKumar

In conversation with Ramanujam Sridhar, founder and CEO, brand-comm, a Bangalore-based brand communication consulting firm.

Of Dynasties, Shah Rukh Khan, Marriage and Metaphors
15 Aug
  • Posted by KiranRajani

The apt word to describe Santosh Desai’s Mother Pious Lady would be insightful. But, is that good enough reason to pick it up?

Connecting online
15 Aug
  • Posted by S.Meera

In a crowded market, it is important to stand apart. The branding exercise has become critical for every organisation today, and multiple means of branding are required to ensure top of the mind recall. As the Internet achieves higher rates of penetration, taking a brand online has become the norm

Marketing the right image
15 Jul
  • Posted by DivyaM.Chandramouli

Canon India plans on investing Rs. 1,000 crore on improving marketing infrastructure to achieve its aim of becoming a billion dollar enterprise by 2015

Touch the right chord
15 Jul
  • Posted by DivyaM.Chandramouli

Over time, the life of an Indian woman has evolved – she now presents a confident picture of being a caregiver while being a career seeker. Communication that targets the new age woman encompasses this change and more

When you’re Happy and you know it
15 May
  • Posted by Kiran Rajani

Bengaluru-based Happy Creative Services is redefining advertising with their vision to do special things and one day be a global force

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