The new age marketing tool
Social media marketing (SMM) is the buzzword today. There has been a sea change in how companies look at SMM and the role it plays in the overall marketing strategy. In fact, many are saying that the social media revolution is the largest shift since the Industrial revolution. But companies need to know how to use this tool effectively
Next big AD thing
As emerging stars from sports like boxing and badminton gear up to endorse brands, branding experts and talent management professionals analyse their marketability vis-à-vis existing sporting icons in India.
‘Differentiation and being relevant to the consumer is critical to build a successful brand’
In conversation with Ramanujam Sridhar, founder and CEO, brand-comm, a Bangalore-based brand communication consulting firm.
Of Dynasties, Shah Rukh Khan, Marriage and Metaphors
The apt word to describe Santosh Desai’s Mother Pious Lady would be insightful. But, is that good enough reason to pick it up?
In a crowded market, it is important to stand apart. The branding exercise has become critical for every organisation today, and multiple means of branding are required to ensure top of the mind recall. As the Internet achieves higher rates of penetration, taking a brand online has become the norm
Marketing the right image
Canon India plans on investing Rs. 1,000 crore on improving marketing infrastructure to achieve its aim of becoming a billion dollar enterprise by 2015
Touch the right chord
Over time, the life of an Indian woman has evolved – she now presents a confident picture of being a caregiver while being a career seeker. Communication that targets the new age woman encompasses this change and more
When you’re Happy and you know it
Bengaluru-based Happy Creative Services is redefining advertising with their vision to do special things and one day be a global force
The story of a serial entrepreneur
The drive to go through the hardship of starting up multiple times is one key reason why Krishnan Ganesh, founder and CEO of TutorVista, is a four-time entrepreneur. He shares with...
The Wise Leader
Narayanan Vaghul, former chairman, ICICI Bank, draws ideas from American Generals during World War II, the life of Mahatma Gandhi and even Sachin Tendulkar’s cricketing career to...
How A.R.Rahman has almost perfected the art, or should one say the business of continuously re-inventing himself...
How you can own a slice of India’s next billion-dollar startup?
An inside peek into Mumbai Angels, one of India’s first angel investing clubs, and several reasons why angel investing can be exciting and rewarding...
Plan A to Plan B and beyond
An entrepreneur’s move from Plan A to Plan B must be ‘process-oriented’, says John Mullins, professor of management practice at London Business School and co-author of ‘Get...
Inventor. Entrepreneur. Investor.
Vinod Dham, who is acknowledged as ‘Father of the Intel Pentium’ and currently founding-managing director at Indo U.S. Venture Partners, has constantly reinvented himself to st...
The People Man
Infosys’ Mohandas Pai is a man on a mission. His biggest challenge today: meeting the aspirations of 1,30,000 Infoscions...
It’s not a myth; it’s a belief
Devdutt Pattanaik shares his experience as the chief belief officer of Future Group and how his understanding of India has helped shape his career and the ethos of Future Group...
The business of quick service restaurants
For an Indian QSR, the best way to approach a business is to make smart choices - on menu, format, location and process. And for those who have managed to build a strong foundation...
Sanjeev Bikhchandani’s search for a Naukri
Info Edge’s executive vice-chairman, Sanjeev Bikhchandani, launched his first Internet portal, Naukri.com, in 1997 when India had only 14,000 Internet users. Today, he is churnin...