July, 22, 2017
A grassroots approach to saving
19 Jan
2017
Posted by Divya M. Chandramouli

By addressing the fundamental problems of traditional investment methods through transparency and simplification of investments, Tauro Wealth is inculcating the habit of online investment in the stock market amongst India's young population.

With a savings rate of nearly 31 per cent of the nation's GDP, Indians like saving for a rainy day. Yet, only 30 per cent of this capital is invested in financial assets due to a lack of financial knowledge and the right tools at one's disposal to make a sound investment, rues Harsh Vardhan Singh, co-founder, Tauro Wealth (Tauro). Through its investment platform, Tauro aims to encourage investors to invest in the stock market by providing innovative options that are an alternate to traditional investment methods that might be expensive, unreliable and more importantly, lack transparency. "Our product uses the benefits of passive investing along with thematic investing to help investors generate better long term returns. Our suite of proprietary portfolio building algorithms is optimised to generate higher returns by eliminating human biases and errors from the process of investing," explains Singh. While the company was founded in 2015, it has only been a month since Tauro went live and the initial response has been very encouraging. "We already have 1,200 registered users and in the last one month that our platform has gone live, we have had a tremendous response from over 100 customers who have begun investing through it," says Singh.


“Our focus for the moment is on consolidating our services and maintaining profitability through sustainable operations.”


Education, the way forward

One of the primary difficulties Tauro faces is to change the Indian mindset when it comes to investing in the stock market.  Getting customers to make the shift from gold and real estate to equities is something the company still considers a primary challenge. "This problem is further compounded by the fact that people have repeatedly been exposed to financial advisors and experts that intentionally mislead them or are trying to make the most money by selling complex or inappropriate products," opines Singh. There is also the challenge of delayed gratification as with a longer term investment, customers do not see the benefit for years together. To deal with these challenges, Tauro conducts seminars and presentations for prospective customers and reaches out to a younger target audience to inculcate the habit of investing, early on.

Scope for growth

For Tauro to grow, the key lies in the company being able to provide its customers a more efficient way to invest and access to better financial products. At present, the company's strength is just six and in these early stages, it is looking to constantly upgrade its platform to ensure that it is on par with global standards. Singh views the recent impetus from the government towards cleaning up the system in positive light. "The government is focussed on bringing major policy reforms to improve the strength of our economy by controlling corruption, reigning in the parallel black market economy and also driving growth through initiatives such as Make-In-India and Digital India. All these are tremendous developments for the long-term prospects of the Indian economy and also the stock market," he states. Propelled by this and its own growth initiatives, Tauro hopes to serve over one lakh Indian investors over the next five years.


Snapshot

Tauro Wealth

Founder: Harsh Vardhan Singh

Year: 2015

City: Bengaluru

Concept: Tauro Wealth is an online stock market investment platform that encourages users to look beyond traditional means of investing

Investors: Undisclosed seed funding from TracxnLabs

Comments
No comments for the article
Editor's Pick
  • The Snapdeal Pivot

    In January 2013, Snapdeal had a mere US $100,000 in the bank, a small chunk left after it had burned through almost all of the US $57 million it had raised since September 2009. Th...

  • Transformation by design

    Polaris’ Arun Jain has engineered a unique strategy at the mid-sized financial technology company, incubating a robust products company from within a running services entity. He ...

  • In coffee, we trust

    Tata Starbucks is the coming together of two iconic brands. 34-year-old Avani Saglani Davda, the company’s CEO, explains to us why her game plan for Starbucks in India is to “g...

  • Where there’s traction, Money will follow

    Deepinder Goyal, founder and CEO, Zomato, shares a great working relationship with investor Sanjeev Bikhchandani of Info Edge for one simple reason: Bikhchandani is more entreprene...

  • Playing 20 Questions with Mittu Chandilya

    The AirAsia India boss discusses his interview experience with Tony Fernandes, his firm-and-fair management style and why it is crucial to be a serial innovator to win in the aviat...

  • Where ownership and management are different

    Dr. Ranjan Pai, Managing Director, Manipal Education and Medical Group, has led the professionalisation of the Group by consciously empowering his senior managers, seeding several ...

  • Building a Happy Company

    Ashok Soota-led Happiest Minds Technologies has woven happiness into its business process. Find out how you can do it too....

  • Narayana Health’s ten-year plan

    Narayana Health’s Dr. Devi Prasad Shetty wants to rewrite India’s healthcare story. His personal mantra: it is pointless talking about all the advancements in healthcare if peo...

  • Creative Dialogue on Scaling Up

    Cognizant’s Lakshmi Narayanan indulges in a creative, freewheeling chat with L. Kannan and Vijay Babu of Vortex Engineering, a solar-ATM manufacturer....

  • "Businesses don’t go anywhere, people do"

    Mindtree’s Subroto Bagchi urges entrepreneurs to think of their journey as a process of continuously creating infrastructure – physical, intellectual and emotional. He specific...