The three triggers for getting startup branding right
Just a few months away from commencing operations in India, Mittu Chandilya, CEO of AirAsia India, shares with us the low-cost airline’s plan for the Indian market.
Hanif and Suhail Sattar, co-founders of Hasbro Clothing (the parent company behind apparel brands like Basics, Genesis and ProBase), haven’t changed their core values and beliefs since they launched their first retail store in 1992. However, when it comes to defining operational strategies and goals, these fashion entrepreneurs are on the move, changing every single day
Mayur Abhaya, CEO, Lifecell, India’s leading stem cell banking solutions company, believes awareness and affordability are crucial elements of his brand building mix
Ma Foi’s K. Pandia Rajan, insists that you should park your brand in the right place, away from your business
He is dealing with one of the most powerful brands in the country, a brand that is born out of holy matrimony! Murugavel Janakiraman, founder of Matrimony.com takes us through the company’s multi-pronged brand architecture
A truly successful business is one that provides a relevant solution on a large scale. That’s just what C.K. Kumaravel intends to do by taking his beauty and wellness brand pan-India
Raju Venkatraman’s tryst with businesses in the B2B and B2C segments have given him a unique understanding of how customers differ in their expectations
For Shriram Group, building its brand was never a priority, says G S Sundarajan, group director. What was important to the company was to consistently produce results and in doing so, build goodwill for itself
Murthy busts all branding myths and shares 12 mantras that he believes brands should follow to emerge as leaders in their respective markets
Social media marketing opens up a two-way communication channel for brands to understand what their consumers want, for real
Tushar Vyas from GroupM believes that the convergence of mobile, digital and traditional media is impacting brands and the way they communicate with their customers. Irrespective of the medium, brands can win if they’re interesting.
Think Rajini, think flash. But a closer look at his professional and personal choices illustrate how substance has trumped style. Rajinikanth fans turned authors, P.C. Balasubramanian and Ram N. Ramakrishnan, show brands what they can learn from the actor’s life and legacy
Getting an electrician, plumber or carpenter can be a hassle to any homeowner. But Jack on Block has addressed this demand for service technicians by putting them on its rolls and providing a constant stream of income coupled with benefitsread more
While Indians have always been preoccupied with academic achievements, the same cannot be said about the emphasis on sporting achievement in schools across the country. EduSports aims to change physical education as we know it by getting children to enjoy movement and playread more
The story of a serial entrepreneur
The drive to go through the hardship of starting up multiple times is one key reason why Krishnan Ganesh, founder and CEO of TutorVista, is a four-time entrepreneur. He shares with...
The Wise Leader
Narayanan Vaghul, former chairman, ICICI Bank, draws ideas from American Generals during World War II, the life of Mahatma Gandhi and even Sachin Tendulkar’s cricketing career to...
How A.R.Rahman has almost perfected the art, or should one say the business of continuously re-inventing himself...
How you can own a slice of India’s next billion-dollar startup?
An inside peek into Mumbai Angels, one of India’s first angel investing clubs, and several reasons why angel investing can be exciting and rewarding...
Plan A to Plan B and beyond
An entrepreneur’s move from Plan A to Plan B must be ‘process-oriented’, says John Mullins, professor of management practice at London Business School and co-author of ‘Get...
Inventor. Entrepreneur. Investor.
Vinod Dham, who is acknowledged as ‘Father of the Intel Pentium’ and currently founding-managing director at Indo U.S. Venture Partners, has constantly reinvented himself to st...
The People Man
Infosys’ Mohandas Pai is a man on a mission. His biggest challenge today: meeting the aspirations of 1,30,000 Infoscions...
It’s not a myth; it’s a belief
Devdutt Pattanaik shares his experience as the chief belief officer of Future Group and how his understanding of India has helped shape his career and the ethos of Future Group...
The business of quick service restaurants
For an Indian QSR, the best way to approach a business is to make smart choices - on menu, format, location and process. And for those who have managed to build a strong foundation...
Sanjeev Bikhchandani’s search for a Naukri
Info Edge’s executive vice-chairman, Sanjeev Bikhchandani, launched his first Internet portal, Naukri.com, in 1997 when India had only 14,000 Internet users. Today, he is churnin...