This time last year, I wrote this article titled ‘a reading strategy for 2014’ which suggested a unique approach to choosing books (and articles), especially ones that can potentially influence your business. The strategy suggested was simple – One, focus on lateral reading which essentially meant read about stuff that has nothing to do with your business; Two, read from your ‘do-not-agree-list’, which harped on the importance of reading articles and books that you don’t agree with to get a contrarian perspective; Three, read what is not shared on social media.read more
Day two of the Brand Owners’ Summit saw five notable industry experts and investors’ speak about the role of branding from an investor perspective, especially in terms of valuationsread more
Brand building in a B2B context is not just about making noise but also about delivering beyond promises, providing solution to a customer problem, and establishing one’s identity as a reliable playerread more
In the initial days of starting a venture, an entrepreneur is faced with multiple dilemmas – budget needed for brand building, brand positioning, identifying the target customer, to name a few. The panel discussion on Day 1 of the Smart CEO – afaqs! Brand Owners’ Summit addressed this dilemma with four young entrepreneurs to see how they handled it in their organisationsread more
Branding gave Motherhood Hospitals more visibility, a platform to scale up revenues and also attract good medical talent. Dr. Mohammed Rehan Sayeed talks about the hospital’s branding strategiesread more
You flip a channel, and you hear snatches of a song, an RJ spinning his spiel, or just the familiar tune of an ad jingle. But something makes you stop. For FM radio service providers, knowing what makes you stop can make or break the channelread more
Rajesh Mani, Head-Marketing, TI Cycles shares a three-legged strategy that the company adopted, to bring more consumers back on the pedal. His goal? To sell cycling instead of selling cyclesread more
E. Balaji, president, TVS Logistics, explains to the audience at Brand Owners’ Summit, a few strategies to build a brand to attract talentread more
Iconic brands are who they are for three clear reasons; they value their customers, they are first to adapt and they live by their valuesread more
C K Kumaravel, founder and CEO of Natural beauty Salon, talks about the value of using brand ambassadors efficientlyread more
P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparencyread more
Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of viewread more
Google being synonymous with Internet search is just one example of brand monopolies; these are the brands that have channeled their business on consumer insight and owned the category with their solution. Increasingly, the only way to succeed, especially in hi-tech sectors, is to be a brand that is a monopoly, reckons ad guru turned investor, Mahesh Murthyread more
“Obsess over the customer, relentlessly adapt to changing times and maintain a maniacal focus on values,” stresses Rajiv Lochan, the managing director and CEO of Kasturi and sons, publisher of the 136-year-old brand, The Hindu, during The Brand Owners’ Summit organised by The Smart CEO and afaqs!read more
Passion for computer technology and gaming prompted Nitish Mittersain to start a gaming company, Nazara Technologies. Today, its technology and distribution have enabled it to eye an annual revenue of close to Rs. 500 crore in the next two yearsread more
Kapil Hetamsaria of Velvetcase.com, which recently designed and manufactured the Indian Premier Tennis League trophy, wants to disrupt the online jewellery world through a deep focus on customer-centricityread more
Seedfund-backed V Resorts aggregates private properties in emerging tourist destinations and offers an experience-based opportunity for working professionals to plan quick getaways from the metros. Currently based in New Delhi, it plans to enter Mumbai by March 2015 and later expand into Bengalururead more
Anand Sundaresan, Vice Chairman and Managing Director of SCHWING Stetter talks to us about the construction equipment sector, how the company has grown amidst tough operating environments and his future plans for the companyread more
N K Ranganath, managing director, Grundfos Pumps India, aims to take the company’s revenue to Rs. 850 crore to Rs. 900 crore by 2017 through organic growth, localised production and maybe, one acquisitionread more
In conversation with Rehan Yar Khan of Orios Venture Partners, a Rs. 300 crore fund focused on backing technology entrepreneurs. In this interview Khan shares with us his experience as an angel investor, his approach to building his portfolio and a glimpse into a memorable pitch he heard from the founder of Ola Cabsread more
From balancing profit and loss statements, today, the finance head’s role has evolved to become a key integrator, a role critical at the strategic levelread more
“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaignsread more
Backed by the likes of Harvard Angels and Google’s Rajan Anandan, Karthik Naralasetty’s Socialblood aims to be a global one-stop platform for blood donation. In his own words, he wants to bring innovation into this space and change the perception that dealing with blood is not coolread more
The Snapdeal Pivot
In January 2013, Snapdeal had a mere US $100,000 in the bank, a small chunk left after it had burned through almost all of the US $57 million it had raised since September 2009. Th...
Transformation by design
Polaris’ Arun Jain has engineered a unique strategy at the mid-sized financial technology company, incubating a robust products company from within a running services entity. He ...
In coffee, we trust
Tata Starbucks is the coming together of two iconic brands. 34-year-old Avani Saglani Davda, the company’s CEO, explains to us why her game plan for Starbucks in India is to “g...
Where there’s traction, Money will follow
Deepinder Goyal, founder and CEO, Zomato, shares a great working relationship with investor Sanjeev Bikhchandani of Info Edge for one simple reason: Bikhchandani is more entreprene...
Playing 20 Questions with Mittu Chandilya
The AirAsia India boss discusses his interview experience with Tony Fernandes, his firm-and-fair management style and why it is crucial to be a serial innovator to win in the aviat...
Where ownership and management are different
Dr. Ranjan Pai, Managing Director, Manipal Education and Medical Group, has led the professionalisation of the Group by consciously empowering his senior managers, seeding several ...
Building a Happy Company
Ashok Soota-led Happiest Minds Technologies has woven happiness into its business process. Find out how you can do it too....
Narayana Health’s ten-year plan
Narayana Health’s Dr. Devi Prasad Shetty wants to rewrite India’s healthcare story. His personal mantra: it is pointless talking about all the advancements in healthcare if peo...
Creative Dialogue on Scaling Up
Cognizant’s Lakshmi Narayanan indulges in a creative, freewheeling chat with L. Kannan and Vijay Babu of Vortex Engineering, a solar-ATM manufacturer....
"Businesses don’t go anywhere, people do"
Mindtree’s Subroto Bagchi urges entrepreneurs to think of their journey as a process of continuously creating infrastructure – physical, intellectual and emotional. He specific...