October, 01, 2014

The $7 billion question

At a macro level, the last one-year has been wonderful for the Indian entrepreneurship ecosystem – both on the startup side as well as the investment side. Flipkart’s Bansals and MuSigma’s Dhiraj Rajaram are now in the race to take the place of Infosys’ Narayana Murthy of the 1990s as brand ambassadors of Indian entrepreneurship.

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Marketing to early adopters

Urban Ladder, the online furniture store, has built a trustworthy brand among its early customers, very quickly. A few lessons from Rajiv Srivatsa, one of the founders…


What is our version of ‘selling hope’?

Salil Godika, co-founder, chief strategy & marketing officer, Happiest Minds, says as a marketer, one needs to deeply understand what is it that we’re selling to a client


Build experiences not brands

Today, a brand can invest heavily in advertising and still mean nothing to a customer. The success of a brand lies in creating a customer connect and enhanced customer experience


Making good on a promise

Branding should target a simple outcome, relevant to all the stakeholders, stresses Swaminathan Dandapani, executive chairman, Manipal Hospitals


Narayana health’s brand building journey

By embracing technology further, Narayana Health’s leadership team spearheaded by Dr. Devi Shetty and Dr. Ashutosh Raghuvanshi continues to hold accessibility and affordability of healthcare services at the brand’s core


Adding more dimensions to your brand

After carefully observing the various talks at Brand Owners’ Summit in Bengaluru, we’ve come to the conclusion that it is impossible to lay down a framework for brand building and say with full confidence that we’ve collated a complete list. Instead, we believe, a brand’s journey is about adding more and more dimensions to its sleeve, much like how a startup evolves with newer opportunities


A two-way growth street

Gowri Shankar Subramanian, CEO, Aspire Systems, aims to grow this global technology services firm to a US$100 million company by FY15 through a growth mix that is both organic and inorganic

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The Karbonn Story

Through its recent partnership with Google to make sub US $100 phones, a strong focus on the export market and continuous technology upgradation, Karbonn Mobiles aims to be a Rs. 8,000 crore company by FY15

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Connecting the dots

Building logical brand extensions is one way for a brand to reach out for the #1 spot, says Sid Shah, president and CEO, The Wild East Group, a brand and business development agency

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Online shopping research made easy

Sitakanta Ray and Sulakshan Kumar, co-founders of MySmartPrice, have built a Rs. 10 crore business by building a business model around price comparisons between various e-commerce stores

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Bringing budget hotels online

In the next five years, Stayzilla aims to sign up 1,00,000 properties on its platform and build a sustainable leadership position as an online travel agency for budget hotels in India

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Hello, food!

Backed by Berlin-based incubator, Rocket Internet, Foodpanda has partnered with 3,500 restaurants in over 33 Indian cities for online food ordering. By the next financial year, the company wants to grow its reach to cover nearly all of India’s Tier-I and Tier-II cities

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Healthcare at your doorstep

Serial entrepreneur K. Ganesh’s Portea Medical currently offers home healthcare services across 18 Indian cities. In the next one year, he aims to reach the top 50 cities, which have a population of more than one million

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Fitting marketing into the engineering cycle

Webengage helps online marketers design and implement quick surveys and strategic marketing tools to promote their businesses online, without any additional coding

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E-Commerce, Pharma Cos attract dominant share of Private Equity investments in Q2’14

There were four PE investments worth $100 million or more (with one above $200 million) during Q2’14 compared to eight such transactions (including three over $200 million) in the same period last year and five (including three over $200 million) during the immediate previous quarter, the Venture Intelligence analysis showed.

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Tailoring the perfect fit

The founders and HR heads of Knowlarity, Lenskart.com, TaxiForSure and Unmetric share with us the many different hiring techniques they use to attract talent into their respective firms

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Advantage ‘A’ Team

Ajai Chowdhry, one of the six co-founders of HCL and a Padma Bhushan awardee, discusses the crucial attributes of an effective core team at a startup

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    How A.R.Rahman has almost perfected the art, or should one say the business of continuously re-inventing himself...

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    An inside peek into Mumbai Angels, one of India’s first angel investing clubs, and several reasons why angel investing can be exciting and rewarding...

  • Plan A to Plan B and beyond

    An entrepreneur’s move from Plan A to Plan B must be ‘process-oriented’, says John Mullins, professor of management practice at London Business School and co-author of ‘Get...

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    Vinod Dham, who is acknowledged as ‘Father of the Intel Pentium’ and currently founding-managing director at Indo U.S. Venture Partners, has constantly reinvented himself to st...

  • The People Man

    Infosys’ Mohandas Pai is a man on a mission. His biggest challenge today: meeting the aspirations of 1,30,000 Infoscions...

  • It’s not a myth; it’s a belief

    Devdutt Pattanaik shares his experience as the chief belief officer of Future Group and how his understanding of India has helped shape his career and the ethos of Future Group...

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    For an Indian QSR, the best way to approach a business is to make smart choices - on menu, format, location and process. And for those who have managed to build a strong foundation...

  • Sanjeev Bikhchandani’s search for a Naukri

    Info Edge’s executive vice-chairman, Sanjeev Bikhchandani, launched his first Internet portal, Naukri.com, in 1997 when India had only 14,000 Internet users. Today, he is churnin...